Some printing customers like to set up their own artwork files and I admire and welcome their desire to be a part of the creative process. However, we occasionally receive artwork files that have been designed with software that is not particularly well suited for the printing industry. For example, the software may output a design to a color desktop printer just fine but it does not allow for the color separation needed in commercial four-color Process printing (CMYK).
What are Process Colors?
Process colors are created on the printing press by applying separate layers of 4 ink colors - Cyan, Magenta, Yellow and Black (CMYK) - in various concentrations on the paper. By layering these four colors, just about any imaginable color can be created. CMYK Process printing is commonly called 4-color Printing or Color Printing and is generally used for printed matter that contains multi-colored designs and photographs such as full-color books, brochures, flyers, and postcards.
What are PMS Colors?
PMS colors, also known as Spot colors or Pantone Matching System colors, are specific color formulas that will reproduce accurately in print. Instead of simulating colors by layering multiple ink colors as in the CMYK 4-Color Process, PMS ink colors are pre-mixed from existing color formulas and assigned a standardized number. Using a PMS color provides assurance of having consistent color regardless of when or where the printed piece is produced. However, because PMS ink colors are specific formulations, there is usually an upcharge. PMS colors are commonly used for a logo or text that requires a consistent appearance, such as on envelopes, letterhead and some business cards.
How to Avoid Unexpected Results.
It is important that you don't use PMS Spot colors in your artwork design if you intend to print your piece using CMYK 4-color process. When designing for CMYK 4-color process, it is always a good idea to refer to the Pantone Process Book and then use the Process color that is closest to the desired PMS Spot color. Otherwise when your PMS Spot color is converted to a CMYK Process color to create printed output, it could yield a result you weren't expecting. If in doubt, always consult with your printer before getting too deep into your project.
Have more questions about colors and inks? Just give us a call at 866-367-6221 or submit our quote request form. We look forward to speaking with you about your project.
Take care! Rick
