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Brochure Printing Made Easy

Brochures are printed marketing materials used to provide information about a company, product, or service. They are designed to be concise, visually appealing, and informative, making them an effective tool for promoting businesses, events, or specific offerings. Brochures typically consist of a folded sheet of paper, divided into panels or sections. They come in various sizes and formats, such as tri-fold, bi-fold, or multi-page designs. The panels can contain text, images, graphics, charts, and contact information.

Brochures are the flagships of promotional literature. A brochure must be of top quality since its job is to help promote a company or organization by showcasing its products, services and other offerings. When making a purchase decision, a potential customer will compare the quality of your promotional literature to those of your competitors. So a brochure must employ design elements that project an image of high quality and professionally enhance the perception of quality.

Also, a brochure is generally constructed from heavier weight paper. This is done not only to enhance the perception of quality but also because a brochure should be more durable, since it will be kept around for a while and referred to often. Also, every quality brochure is printed in full color and has some type of protective finish such as a laminate, UV or Aqueous coating. In addition, many brochures use special creative features to further enhance the image of quality and trust. For example, a brochure's cover or pages may contain embossed, foil-stamped, or spot-coated areas for emphasis.

Start Printing Your Brochures

Bulk Brochure Printing Prices

Starting As Low As $0.35 Per Brochure

8.5 x11

Full Color, Both sides

Tri Fold

Stock: White Gloss 100lb. Text

Custom Brochure Applications and Uses

Brochures provide detailed information about a company's products, services, or offerings. They highlight features, benefits, pricing, and any other relevant details that potential customers need to know. Branding and Awareness: Brochures help build brand identity by incorporating the company's logo, colors, and design elements. They create a cohesive visual representation of the brand and can be an essential part of brand awareness campaigns.

Brochures serve as marketing collateral, distributed at trade shows, events, meetings, or through direct mail campaigns. They act as a tangible reminder of a company's offerings and can be easily shared with prospects or customers. Brochures are valuable tools for sales teams to present and promote products or services during meetings or sales pitches. They provide in-depth information that helps persuade potential customers and support the sales process.

Additionally, brochures can be used to educate customers about complex or technical subjects. They break down information into digestible sections, making it easier for readers to understand and make informed decisions. Brochures can be customized to target specific audiences or market segments. Different versions can be created to address the unique needs or interests of different customer groups.

Types of Brochures

Single Fold (Bi-Fold)

This is the simplest fold, where a single sheet of paper is folded in half, creating four panels (two on each side). It's commonly used for basic brochures and can be opened like a book.

Tri-Fold

In a tri-fold brochure, a single sheet of paper is divided into three equal sections by folding it into thirds. This creates six panels (three on each side) and is a popular choice for brochures as it allows for a clear separation of content.

Z-Fold

A Z-fold brochure is folded into a zigzag pattern, creating three panels on each side. It's called an accordion fold because it resembles the shape of an accordion when fully extended. This format is great for presenting content in a sequential or step-by-step manner.

a group of people sitting at a table with papers and pens

Roll Fold

In a roll fold brochure, the paper is divided into multiple panels that are folded inward one after the other, creating a compact, folded format. It's often used when there is a lot of information to present.

Accordion Fold

Unlike the Z-fold, which creates three panels on each side, the accordion fold creates multiple panels that stack on top of each other. This allows for a longer continuous presentation of content when unfolded.

Double Parallel Fold

In a double parallel fold, the paper is folded in half horizontally and then folded in half vertically. This results in eight panels (four on each side) and is used when you need to organize a substantial amount of content.

Elevate Your Marketing Strategy

Overall, brochures provide a versatile and effective means of communicating your message, building brand recognition, and engaging with your target audience in a tangible and informative way. Needless to say, brochures are extremely effective marketing tools and one of the most important pieces of promotional literature an organization can produce.

Looking to have a Brochure printed? Formax can print any size or type of Brochure you may need!

1. Gather your content and information

Start by collecting all of the content and images you've prepared for your project. This ensures you have everything ready for the next steps.

2. Design Your Project

Arrange your project content into a print-ready PDF file. Pay attention to the layout, making sure it's correct and engaging.

3. Give Us The Specifications

Fill in the details of your project including binding type, size, quantity, page count, ink color, and paper type on the provided quote form to receive an accurate estimate.

4. Upload Your Work

Once your PDF is ready and meets the printing requirements, we'll upload it using the designated form.

5. Proofing

After submission, we will review your file. We will then send you a PDF proof for your approval or any necessary revisions

6. Printing Approval

Once you approve the PDF proof, the printing of your project will be scheduled.

7. Delivery

After printing, your project will be delivered to your doorstep, ready for you to enjoy and distribute

Benefits of Custom Brochures

Brochures offer several benefits as a marketing tool. Here are some key advantages of using brochures in your marketing strategy:

Informative

Brochures allow you to provide detailed information about your products, services, or business in a compact format.

Tangible and Portable

They can be easily distributed at trade shows, events, or through direct mail campaigns, ensuring that your message reaches the target audience effectively.

Versatile Design Options

You can include images, graphics, charts, and other visual elements to enhance engagement and make your brochure stand out.

Cost-Effective

They provide a high return on investment, especially when distributed to a targeted audience and when designed effectively to generate leads or sales.

Easy to Share and Refer

Brochures can be easily shared with others, allowing satisfied customers to become advocates for your business.