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Aqueous Coating is a popular type of clear top coat applied to printed pieces, such as brochures and flyers. It helps protect the ink and paper against scuffs, abrasions and smudges. In addition to protection,... Read More

The C-Fold, also known as the Letter Fold, is the Most Common Method of Tri-Folding a Document What Is A C-Fold? A C-fold is a document folding method that uses two parallel folds to create six panels of... Read More

The Classic Z-Fold is Commonly Used for Letters, Flyers and Brochures A Z-fold is a document folding method that uses two parallel folds to create six panels of equal size - three panels on each side of the... Read More

Diagram A: The Gatefold method is used for invitations and brochures A Gatefold is a document folding method that uses two parallel folds to create six panels - three panels on each side of the paper. The left... Read More

Variable Data Printing is a cost-effective way to create Personalized Marketing Pieces Variable Data Printing (VDP), sometimes called Variable Information Printing (VIP), is a printing method which allows the... Read More

Example of an Image with High ResolutionIn printing, the term Resolution refers to the sharpness and detail of images. Higher resolution means more image detail. Lower resolution means less image detail.Generally... Read More

No Other Form of Marketing can Target your Intended Audience like Direct Mail Unlike most other marketing methods, Direct Mail allows you to target your message with absolute precision. Shotgun vs... Read More

Planning a direct mail campaign for your business or organization? Instead of mailing the printed pieces yourself, use a printer that can create the pieces and do the mailing for you. This applies to just about... Read More

In printing, terms like Two-Up, Three-Up, Four-Up, Multiple-Up etc. refer to the way artwork files and/or printing plates are designed, so that the printing press can apply more than one image to the paper at the... Read More